Date: 11 Jul 2016
Seoul, South Korea, June 30, 2016 – Nexen Tire, a leading global tire manufacturer, has announced that the company has yet again topped the list in the tire category of the ‘Global Customer Satisfaction Competency Index (GCSI) 2016’ for the seventh consecutive year.
The GCSI is an evaluation system developed by Global Management Association (GLOMA) under the Ministry of Trade, Industry, and Energy. The evaluation system was developed in order to raise awareness of customer satisfaction management and to support higher level of customer satisfaction management by providing global industrial competitiveness index.
This year’s survey was conducted by studying approximately 101,000 Korean residents and their opinions on 183 different products and services across 9 different industrial sectors. The survey studied the products of globally recognized Korean companies that engage in active marketing activities.
Nexen Tire obtained the highest scores among its competitors in the categories of customer satisfaction elements, customer values, and global competency, topping the list in the tire category of customer satisfaction for the 7th year running.