Date: 7 April 2016
● The study results showcase Nexen Tire’s remarkable growth
Seoul, South Korea, April 05, 2016 – Nexen Tire, a leading global tire manufacturer, announced that the company has ranked 4th out of 12 tire brands in the Passenger Car segment of the 2016 J.D. Power Original Equipment Tire Customer Satisfaction Study, marking a considerable improvement in customer satisfaction from last year.
“This study’s results showcase the remarkable growth of Nexen Tire,” said Nexen Tire. The company also added that, “Through continuous investments in R&D, Nexen Tire will continue to improve product quality and technology in order to increase global customer satisfaction and become a top global player amongst tire manufacturers.”
The major factors in regards to tire satisfaction for this study consist of ‘Tire Ride’, ‘Tire Traction and Handling’, ‘Tire Wear’, and ‘Tire Appearance.’ Of note, Nexen Tire increased 82 points in the ‘Tire Wear’ factor from the 2015 study, which was a significant rise. This factor is what customers consider to be the most important out of all the tire satisfaction factors, which led to an improvement in customer satisfaction for the company’s products this year.