Date: 31 March 2016
● The company expects to increase brand awareness and showcase the company’s performance-driven technology
Nexen Tire, a leading global tire manufacturer, announced that the company has become an Official Major Partner of Formula Drift, the premier United States drifting series, for the 2016 and 2017 race seasons.
The partnership with Formula Drift is a part of Nexen Tire’s new sports marketing strategy in motorsports. The company’s N’Fera SUR4 tire, an Extreme Ultra High Performance tire which will be used in competitions, has optimal grip performance and response with minimal performance drop under extreme conditions. It is a UTQG 200 tire designed for Formula Drift, SCCA and Time Trials, and is currently available in 20 different sizes.
With the two-year agreement, Nexen Tire advertisements will be placed prominently on track signage and the Formula Drift Live Stream, along with commercials on both the Formula Drift website and all Formula Drift broadcasts on CBS Sports, reaching approximately 10 million households across the U.S. Recently, Nexen Tire has been strengthening its global presence with a focus on various sports marketing activities. The company has been in partnership Major League Baseball (MLB) teams. In addition, Nexen Tire signed a premium sponsorship agreement the ‘MercedesCup’ for 2015 and 2016, as well as an official sponsorship with Manchester City Football Club.