About Us



Kai Shen Marketing Sdn Bhd is the well known specialist for the distribution of high quality tire, battery, alloy wheel and lubricants in Malaysia.

Our company started business as a sole distributor of Hankook Tire in 1997 and has since become the exclusive distributorship of Delkor Maintenance Free Battery in 1999. Kai Shen has also formed a Joint Venture with Lenso Thailand in 2005 to promote Lenso Alloy Wheel, No 1 Alloy wheel brand in Thailand, and ventured Lubricant market with fully imported WIN brand back in 2007. Our company has also become the distributor of Roadstone tire in 2013 and Nexen tire in 2016 respectively. In 2018, our company acquired a sole distributorship of Rydanz tire. In 2019, Kai Shen finally became a distributor of Marshal tire from Korea.

Kai Shen has a subsidiary in KK, Sabah, Kai Shen Marketing (EM), covering whole East Malaysia for Apollo, Hung-A & Tiron and CEAT tires.

The vision and entrepreneurial spirit of the founders coupled with the teamwork of the management & staffs as well as the synergy created by the core businesses have made Kai Shen the premium supplier among tire retailers and workshops all over Malaysian Automotive service Industry. Currently Kai Shen services to over 1,200 tires & workshop dealers with more than 30 sales people fully dedicated for Tire, Battery, Lenso alloy wheel and WIN lubricants in Malaysia.

Kai Shen strives to deliver quality product to ensure win-win business partnerships with its customers and continuously seek to develop the full potential of its employee with fair and performance based reward.

Kai Shen is committed to achieving profitable growth and expanding our core businesses ensuring return and performance that meet the expectation of its stakeholders and to contribute socially and environmentally where it operates. With the Vision and Mission, Kai Shen would like to be the preferred business partner for our suppliers and supporting dealers & customers in Malaysia.

  • Choice Supplier We want to be at the top of the list in our customers’ books of suppliers as we strive to maintain a cordial business relationship with our customers.
  • Choice Distributor We want to be the trusted distributor of our principals’ products by being a proactive partner who believes in a win-win business relationship.
  • Caring Employer We want to be a caring employer by providing a conducive working environment and a rewarding career to our employees.
  • Contributing Corporate Citizen We want to be a responsible corporate citizen that contributes to the community where we operate.


“Kai Shen will be the Choice Supplier, Distributor & Employer of our core Businesses and a contributing corporate citizen in Malaysia.”


“Our Mission is to progress towards our Vision by committing ourselves”

  • To enrichr our CUSTOMERS’ lives and to make their business successful by bringing to market exciting and premium quality automotive products, delivering value in the process.
  • To create and maintain a fair, challenging workplace, one that respects and empowers the individual and recognizes and rewards outstanding performance in which EMPLOYEES’ satisfaction is attained with high levels of personal and professional growth.
  • To manage the company soundly, profitably and with adequate growth to serve the needs & expectation of STAKEHOLDERS thereby increasing the value of our shareholders’ investment.
  • To actively demonstrate our role as a caring corporate citizen, preserving and protecting the environment and supporting communities where we operate.



Kai Shen Marketing commits ourselves to provide customers with proven quality & value added products and the best services.
Passenger Car Tyres
Rydanz, Marshal
Commercial Tyres
Hung-A, Marshal
M.F. Battery
Delkor, Puma
Win Lubricants, Motul
Alloy Wheels