Kai Shen Marketing Sdn. Bhd.
is the well known specialist for the distribution of high quality tire, battery, alloy wheel and lubricants in Malaysia.
Currently Kai Shen services to over 1,200 tires & workshop dealers with more than 30 sales people fully dedicated for Tire, Battery, Lenso alloy wheel and WIN lubricants in Malaysia. Kai Shen is committed to achieving profitable growth and expanding our core businesses ensuring return and performance that meet the expectation of its stakeholders and to contribute socially and environmentally where it operates.
VISION
Entrepreneurial spirit of the founders coupled with the
teamwork of the management & staffs as well as
the synergy created by the core businesses to make
Kai Shen the premium supplier among tire retailers and
workshops all over Malaysian Automotive service Industry.
“Kai Shen will be the choice supplier, distributor &
employer of our core businesses and a contributing
corporate citizen in Malaysia.”
- Mr. Lee, Founder of Kai Shen
VALUE
Choice Supplier
We want to be at the top of the list in our customers’ books of suppliers as we strive to maintain a cordial business relationship with our customers.
Choice Distributor
We want to be the trusted distributor of our principals’ products by being a proactive partner who believes in a win-win business relationship.
Caring Employer
We want to be a caring employer by providing a conducive working environment and a rewarding career to our employees.
Contributing Corporate Citizen
We want to be a responsible corporate citizen that contributes to the community where we operate.
MISSION
To enrich our CUSTOMERS’ lives and to make their business successful by bringing to market exciting and premium quality automotive products, delivering value in the process.
To create and maintain a fair, challenging workplace, one that respects and empowers the individual and recognizes & rewards outstanding performance in which EMPLOYEES’ satisfaction is attained with high levels of personal and professional growth.
To manage the company soundly, profitably and with adequate
growth to serve the needs & expectation of STAKEHOLDERS thereby increasing the value of our shareholders’ investment.
To actively demonstrate our role as a caring corporate citizen, preserving and protecting the environment and supporting communities where we operate.
Kai Shen Marketing Timeline
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Establishing Distributorship with Hankook Tire 1999Kai Shen Marketing Sdn Bhd signs an exclusive distribution agreement with Hankook Tire, becoming the sole distributor in Malaysia. The partnership officially launches, introducing Hankook's premium tire products to the Malaysian market.
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Exclusive Distributorship of Delkor M.F. Battery 1999Kai Shen Marketing Sdn Bhd becomes the exclusive distributor of Delkor Maintenance-Free Battery, providing high-performance automotive batteries to the Malaysian market.
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Establishment in East Malaysia 2004Established a subsidiary in Kota Kinabalu, Sabah. Covering East Malaysia for Apollo and Hung-A & Tiron.
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Joint Venture with Lenso Thailand 2005Formed a joint venture with Lenso, Thailand’s No. 1 alloy wheel brand, marking a significant expansion into the automotive accessories market.
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Entered the lubricant market with WIN 2007WIN lubricants are manufactured by PT. Baria Tradinco, a leading independent producer of high-quality lubricating oils and specialty lubricants. The state-of-the-art facility, located in West Java, Indonesia, is ISO 9001:2008 certified and features advanced technology for petroleum product integration.
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Sole Distributorship of Rydanz Tire 2018Achieved a key milestone by becoming the sole distributor of Rydanz Tire, reinforcing its position in the tire distribution market.Rydanz has been committed to R&D of advanced technology and manufacturing of high-quality tires, in order to provide more competitive tires and create a safe, efficient and cozy driving experience for global customers.
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Introduction of Motul Lubricants Aug 2019Introduced MOTUL lubricants to the market, bringing in a globally recognized brand known for its advanced synthetic oils and high-performance products, including the legendary 300V Motorsport line.
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Introduction of AtlasBX Battery Nov 2023Launched the AtlasBX Battery, featuring the ATLASBX Start Stop AGM Series and EFB Series, designed to meet and exceed the demands of advanced start-stop vehicles equipped with sophisticated electronic systems.
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Introduction of VEGA Automotive Batteries Dec 2023Introduced VEGA Automotive Batteries, manufactured by Korea's DTR Automotive Corporation. These batteries are known for their high performance, durability, and cutting-edge technology, catering to the electrical demands of modern passenger vehicles.
